A lens can be about anything you want and I personally use them as both affiliate marketing and personal promotion tools. You make a lens using building blocks called modules. So, you’re probably thinking «what can Squidoo do for me as a writer?» Allow me to explain:įirstly, you must sign up and make a lens. Although, I have only been a writer on Helium for a few weeks, I have already found that I am recognised by many from other websites. Luckily, for all writers, you can use this newfound addiction to promote yourself and to get yourself an online persona so that irrelevant of where you go you will be found as your online moniker. You find yourself searching key words in Google to see how your lens ranks with the big websites in its field. You find yourself logging in 10 times per day to see how many visits you’ve had to each of your lenses. It becomes an almost essential part of your life. You take a little and your entire body wants more, it craves more, it needs more. Squidoo has an almost addictive feel to it I would compare it to nicotine. After a couple of months on Squidoo I have learnt that it can be utilised into almost anything you want with a little bit of hard work, a little bit of promotion and a lot of dedication. I’m an avid «Squidooer» and as well as making a nice income from it (both from affiliate sales and Google Adsense revenue) I use it as a platform to build my online portfolio. Squidoo share their revenue with the lensmasters and lensmasters are not only allowed to promote products and services but maybe even encouraged to do so. Squidoo is a website founded by Seth Godin (a marketing expert, author and blogger) and is a website designed for any of it’s members («lensmasters») to create a page (known as a «lens») to promote, advise or inform other people on the internet.

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